Is Social Media becoming Business Media?
When Social media first surged, its main objective was to connect people with friends, family and network with those individuals who shared their same interests. As the Internet evolved and Social Media grew, interaction and networking through social media platforms began taking a more significant role in online business marketing.
Social Media in the past years has become an increasingly important part of any business’s marketing and client base development policy. Having a strong and well-managed presence in Facebook, Twitter, and Google+ has become a must have for any business seeking to secure a place in the digital marketplace. Now a days 94% of all businesses with a marketing department use social media as part of their marketing strategy.
Besides the initial approach of paid publicity and adverts found in most social media platforms, businesses never really considered investing time or money into Social Media. However with its rapid growth, almost 60% of marketers are devoting the up to 8 hours a week to social media marketing in order to deliver effective content. Content that their target audiences will find appealing and beneficial in a way that they’re driven to share it with others. Social Media has become the cheapest and fastest method to solve problems and provide additional value to their target audiences.
The growth and time invested in Social Media has proven results, 85% of all businesses that have used a social media platform as part of their marketing strategy reported an increase in market exposure. And 58% of those businesses that have used social media marketing for over 3 years reported an increase in sales over that same period. Social media is not a trend anymore is has become the norm across for all businesses that want to be successful.
However not every business using social media is successful. This comes from a lack of understanding of the interaction between the customers, their needs, and how to maximize the power of the various social media platforms. Even though it seems easy, each business must learn to personally utilize social media to fit their business model. What works for one business doesn’t necessarily work for another.
Whether you have a global business or you are a small home entrepreneur, becoming actively involved in social media and being recognized as an expert in a certain area is a great approach to better business growth.
Social Media is not just a marketing option, it’s a must to compete, survive and grow within the business world. Where does your business utilize Social Media?
*Statistics provided by 2012 Social Media Marketing Industry Report*
About Miguel Angel Mendez-Carrillo
Citizen of the world, SEO Miami Innovator, Social Media erudite and chronic Starbucks drinker… did I mention I make great Guacamole. Currently Guest blogging for 9 sites and a content writer for: http://www.boastingbiz.com/seo-miami/ in Miami.