Is Social Media becoming Business Media?
When Social media first surged, its main objective was to connect people with friends, family and network with those individuals who shared their same interests. As the Internet evolved and Social Media grew, interaction and networking through social media platforms began taking a more significant role in online business marketing.
Social Media in the past years has become an increasingly important part of any business’s marketing and client base development policy. Having a strong and well-managed presence in Facebook, Twitter, and Google+ has become a must have for any business seeking to secure a place in the digital marketplace. Now a days 94% of all businesses with a marketing department use social media as part of their marketing strategy.
Besides the initial approach of paid publicity and adverts found in most social media platforms, businesses never really considered investing time or money into Social Media. However with its rapid growth, almost 60% of marketers are devoting the up to 8 hours a week to social media marketing in order to deliver effective content. Content that their target audiences will find appealing and beneficial in a way that they’re driven to share it with others. Social Media has become the cheapest and fastest method to solve problems and provide additional value to their target audiences.
The growth and time invested in Social Media has proven results, 85% of all businesses that have used a social media platform as part of their marketing strategy reported an increase in market exposure. And 58% of those businesses that have used social media marketing for over 3 years reported an increase in sales over that same period. Social media is not a trend anymore is has become the norm across for all businesses that want to be successful.
However not every business using social media is successful. This comes from a lack of understanding of the interaction between the customers, their needs, and how to maximize the power of the various social media platforms. Even though it seems easy, each business must learn to personally utilize social media to fit their business model. What works for one business doesn’t necessarily work for another.
Whether you have a global business or you are a small home entrepreneur, becoming actively involved in social media and being recognized as an expert in a certain area is a great approach to better business growth.
Social Media is not just a marketing option, it’s a must to compete, survive and grow within the business world. Where does your business utilize Social Media?
*Statistics provided by 2012 Social Media Marketing Industry Report*
About Miguel Angel Mendez-Carrillo
Citizen of the world, SEO Miami Innovator, Social Media erudite and chronic Starbucks drinker… did I mention I make great Guacamole. Currently Guest blogging for 9 sites and a content writer for: http://www.boastingbiz.com/seo-miami/ in Miami.
Coming Up With New Ideas For Useful SEO Articles
As a writer, coming up with fresh ideas for articles can be one of the most challenging parts of my day. Like many, trying to think of new content on a subject for my Blogs or SEO articles can get complicated and frustrating.
Everybody wants to create that unique article that will go viral and put them on top of all search engines, and make them a reference in their field. but sometimes it feels like everyone is already ahead of you. Ideas don’t just appear out of nowhere. They’re formed from all the various input that you take in. If you’re a writer and stressed because you cant come, up with relevant ideas and topics for your SEO articles or blog posts.
Don’t limit yourself to just to writing, try reading. Constantly reading can help you come up with tons of ideas. Read about many topics not just your specific field, that means reading a magazine or journal articles that are outside your normal area of expertise. The more you read, the better article ideas you will generate.
A great place to start reading is online: blogs, news sites, forums and even Facebook; all excellent source of ideas, just waiting for you to find them. When you read you will come across topics you may have never considered. The more information you encounter the more data you’ll gather to turn into great content. Also consider that if you are optimizing webpages for your clients or guest blogging , having knowledge about different topics will enrich your articles and make them sound more professional.
Talk to others
Sometimes the best ideas come from the people closest to us. Even if they are not knowledge about our topic or have a clue on SEO basics, they are still people. It might seem like an obvious choice know that I mention it, but many don’t consider just asking the person next to them if they have any ideas, questions or issues they would like to see more info on. Don’t be hesitant to talk to your family, coworkers or friends to get ideas, you never know what kind of knowledge they posses.
If you are socially awkward , shy or do not want to bother anyone there is always the online option. One can always find someone to talk and discuss matters with, no matter the topic. Finding people online with the same interest or goals as you, is a great source of information. Don’t be surprised if your next big idea comes from that level 70 Orc hunter from WOW.
Internet forums and discussion boards are filled with people knowledgeable in serious specific areas you may need info on. Being it, expert medical sources or just single mom struggles, there’s always one or two people who are willing to give their opinion. Just make sure you do your homework and verify their information, not everything people say on the Internet is true.
Ask your #Twitter Following
Ask your followers what they want to read. Its simple and you only need 144 characters or less to ask for ideas. I’ve used this method many times and the responses have been tremendous, if you don’t have that many followers just quickly look at the trending topics and use the #hashtags to get ideas.
If you need article ideas, make Google Trends your best friend and watch your creativity skyrocket. On this page, you can find the top 100 keywords that are being searched in Google. It’s updated continuously so the information is current.
Finally remember, when you’re generating ideas and considering topics , you’ll inevitably come up with a few bad ideas. But that’s not a bad thing. Ideas, even bad ones often lead to a whole train of thought, and you might end up with a really good idea from something, which seemed, at first glance, discouraging.
You may not feel you’re original with what your writing, but you’re helping to address issues and answering questions that people have. And when you stop to think about it , isn’t that what SEO writers should be doing anyway? Get the right info to the right people, in a way they can understand it and actually learn it.
About Miguel Mendez-Carrillo
Citizen of the world, SEO Miami Innovator, Social Media erudite and chronic Starbucks drinker… did I mention I make great Guacamole. Currently Guest blogging for 9 blogs and content writer for BoastingBiZ.com in Miami.
3 Reasons Why You Should Not Ignore Local SEO
Local SEO refers to search optimization efforts targeted towards attracting customers from a specific local area.
Get ready to welcome your local customers with local SEO
SEO experts recommend that any business that gets all or part of its customers locally should not ignore the beneficial effects of local SEO. The general rule is that if your business has a specific physical location and you expect customers to visit you there, they must be able to first find your physical location online via local SEO.
For instance, if you are a doctor, florist, restaurant, sports accessories shop or any business located in a particular place, local SEO is important for you.
The importance of local SEO has further increased in the wake of Google’s Venice Update, as explained in detail by this Search Engine Land article.
In this post, I shall share with you 3 reasons why local SEO is crucial for enhancing your business, and why if you ignore local SEO you do so at your own risk.
- Helps You Target Customers More Specifically
The basic rules of marketing state that a targeted marketing approach delivers higher degree of success. With regular SEO, you are reaching out to the world at large. This may or may not be effective for your business.
The more targeted your marketing, you get better results.
As a Fremont restaurant, if you have secured a top spot for the term ‘great restaurants’, that’s good. But you can be sure that someone performing the search in New York is not going to call and reserve a table for two that night!
- You Are Able to Reach Out to ‘Very Hot’ Leads
People performing a local search usually have an urgent need to fulfill. For instance, someone who types “dog food store Pasadena” has just got a dog and wants the details. It is unlikely he is looking for the information because he is researching the nutritive composition of dog foods. Local SEO efforts that put you at the top of the SERP for such queries, enable you to reach out to ‘very hot’ leads that have higher chances of concluding positively.
- Offers Convenience to Customers
Convenience has become a big factor for people in their day to day hectic lives. While they may be unable the change the commute distance to work every day, they don’t want to travel the same distance while heading out to dinner. They would rather go to some place close by. And if you have used local SEO effectively, you may have earned customers for yourself. Great job!