Fall In Love With Your Writing
I can’t even explain to you how excited people get to read an encyclopedia article. That is mainly because people’s level of excitement about this ranks so low on a rector scale, that the number is in the negatives and is almost as long as Pi! Reading something from an encyclopedia is never on the top of someone’s to do list, and if it is, it’s almost always procrastinated. Now, the same concept doesn’t apply to reading the latest romance novel. I could name a handful of women who can’t put down those things at nighttime. And yes for your information, I would be one of those women in that group.
Writing has the ability to capture someone, to addict someone and to make someone feel emotions that makes that person excited to continue reading. Writers can achieve these types of reactions by making their writing personable, reaching out to the person reading their work and swallowing them whole until they are entirely engulfed into the story. Writers can do this by putting themselves inside of the situation they are writing about and relating themselves to what they are writing about. Now, it’s understandable that in your position you may not be able to write fictitious love stories. You may have to dig for information to write articles about various topics. You may have to write about something that is commonly perceived as boring, perhaps something like a rubber grommet, and that may not be as easy as writing about a love fantasy would be. I’m not expecting you to be able to write a love story about grommets. However, this is what I do expect from you.
I expect you to try to fall in love with your topic. I know that sounds a little strange. How are you supposed to fall in love with grommets? You can’t force love, especially with something seemingly boring. It’s like trying to love an awkward person your mother keeps trying to convince you to date. It’s almost impossible. What I mean is try to fall in love with your subject. Make yourself see the interesting things in the topic, the lovable things. Try to view it from every angle by putting yourself into the topic by relating yourself to it to find the funny things, the strange things and the entertaining things. Submerge yourself into your topic until you find yourself loving it. When you are in love, these things happen naturally. Passion expels through you when you are in love. It’s evident in your writing when you write passionately and that passionate writing is what reaches out to the reader.
Here is an example to help clarify what I mean. Your topic is grommets. Seemingly boring? Check. This seemingly boring topic can be made interesting by talking about its various uses. Did you know that plastic grommets are used inside children’s ears to cease and cure ear infections? They are inserted into the ear, which opens up airflow and evaporates the fluid that was built up inside of the ear. How could you not love something that helps children?
When you are in love, you can see things about something that most other people can’t. Your job is to fall in love with your topic as a writer to show the public and the readers what there is to love about this topic. Loving your topic means you write with passion and passion is what hooks readers. Love your topic and find your passion for it. It makes it possible for your audience to also fall in love with your topic and mainly, your writing.
Small Business Branding
Getting your name out there doesn’t necessarily mean it is all about being flashy to get the attention of your customers. Once you’ve got the attention, what do you plan to do with it? Branding your small business relies on one thing entirely, personality. When people are spending their money, they want to deal with real personal people to make them feel like they’re important. Just envision a trip to your local Department Of Transportation and how the robotic aroma fills up the room, spreading negativity to almost everyone. Your customers don’t have to deal with your business like they do with local Department of Transportation. They have a choice when it comes to what business they choose. This is exactly why it is so important to clearly represent your business as the right business to choose, which all comes down to personalization. Let your personality shine through your business, reflecting each and every aspect of your business. Let your personality and vision for your business be stamped so that customers can clearly understand what you are all about. This can all be done through Internet marketing or Dallas SEO.
1) Create a personal website. Make your website visually attractive to the people viewing it. Create content that showcases your personality. Show images that express exactly what your business is about. Perhaps images or videos that you have taken yourself while on the job would be incredible.
2) BLOG! This tool is one of the greatest existing in the virtual world. When people read your blogs, they will get a sense of importance because you are taking the time to reach out to them, to inform them and entertain them. It also puts a face on your business. As a small business, you have to stand out by being yourself. There is no other “you” but there are dozens of other businesses providing the same service you do.
3) Market to YOUR audience. Figure out what audience would appeal to your business. Don’t try to target each and every audience because that will mellow out your style. It will make you monotone instead of personalized. If your target audience happens to be middle-aged men, market in ways that would excite only middle-aged men. This will not only brand your small business, but it will make you stand out to your target audience.
As a small business it is your duty to stand out. To do this means you need to be the personality of the party. There are dozens upon dozens of businesses just like yours who offer the same services. However, there is only one person like you and that is you. This is your biggest asset in your business. Show yourself off through your website to give it some color and taste. Personality, that is YOUR personality, is the best brand of your small business.